[PODCAST] Should You Add CTV Ads to Your Marketing Mix?
What you need to know about CTV advertising to make an educated decision on whether it's right for your marketing strategy.
[PODCAST] The Post-Click Experience and Why It Matters
80% of people who click through to your website are not ready to convert during that visit. But 20% of them are. Why is this not reflected in the average conversion rate of 4%? It's all down to the post-click experience.
[PODCAST] Marketing Attribution – The Holy Grail of Marketing
What is marketing attribution and how can we get closer to a true model? What are Unified Marketing Measurement, Marketing Mix Modeling and Multi Touch Attribution? Join me for a discussion on a topic that has kept many a marketer up at night!
[PODCAST] What You Need To Know About Google’s New Core Web Vitals
What are Google's new Core Web Vitals and how do they fit into the Page Experience update launching in mid-2021? How do you test your website and get it ready for optimal performance against these new ranking factors? All the answers are here!