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machine learning Tag

Advertising, Branding, Marketing

Breaking News: Paid advertising is about to take a hit in effectiveness. Consumer data privacy measures by the tech giants and ever-tightening privacy regulations – GDPR, CCPA, phasing out of third-party cookies, Apple iOS 14/IDFA changes – means paid advertising is going to be less trackable and less effective going into 2021 and 2022. Multi-channel attribution is going to be harder and more probabilistic than deterministic.

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Podcasts

I take a stroll along the path of of data analytics and machine learning with Katie Robbert, CEO and Co-founder of Trust Insights, a data analytics consultancy for marketers. Katie shares how her company is able to use machine learning to make sense of all the data that we, as marketers have. She explains how to get started with using various forms of analytics (foundational, prescriptive, predictive) to make better decisions, faster. If you want to start leveraging AI to streamline your marketing efforts, then this is the podcast for you!

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About Me

Hello!

I've been consulting in and practicing digital marketing since the early 2000's and have seen some seismic shifts in the landscape. Join me as I share my perspective on all things digital, tech and business. It's going to be an exhilarating ride!

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