An Ode to Omnichannel
Omnichannel has always been a top priority for marketers but, in the COVID-19 zeitgeist, it’s now more important than ever.
The power of cross-device analytics
Understanding which online channels our web visitors come from is an integral part of our job as marketers. Layer on top of this, which devices they are using, and the picture becomes that much clearer. But how can we tell if the same user visited our website on a mobile phone and then later came back on desktop or tablet?