Are you using Facebook Groups as part of your social media marketing strategy? I'm here to tell you it's a long-play strategy that just cannot be overlooked in the landscape of consumer-controlled-buying that we now live in.
A Need/Frequency matrix can be super-useful when planning our marketing strategy. By plotting products and services on the matrix, we can identify the nuances of our marketing funnel and tweak the plan accordingly.
Advertising isn’t simply about calling a product or service to people’s attention anymore. It can’t be. With all the noise out there in the digital marketplace, advertising needs to be something much bigger. It needs to be inextricably tied with branding and marketing.
