In this episode, I talk about some of the hot topics of the week including the controversial Gillette commercial, some major companies doing overhauls of their logos, TV advertising becoming more popular for DTC brands, an AI-based paid social optimization platform and Quora advertising.
iSpot.tv states that this week's most engaging TV commercial (by digital Share of Voice) was [drum roll, please] Geico's Maxwell the Pig. Interestingly, coming in at second place was another Geico commercial - "Squirrels". And #8 and #9 in the top 10 were also Geico commercials! So why and how is Geico dominating the TV ad leaderboard?
You may have already seen the latest Gillette commercial. It has provoked quite a reaction. I'm sure you have your own opinion of it. Reading through the hundreds of comments left on various posts, it seems to me that a lot of the feedback is negative. People don't like it.
As we approach the New Year, look out for the customary flood of posts talking about industry predictions for 2019! This is my contribution; a list of the hot marketing tactics on my radar for 2019.
