8 Marketing Missions for Q2 2021 and Beyond
What does your marketing plan for Q2 2021 and beyond look like? Here are some top tactics, strategies and considerations you should consider.
Extracting the power of online community through Facebook groups
Are you using Facebook Groups as part of your social media marketing strategy? I'm here to tell you it's a long-play strategy that just cannot be overlooked in the landscape of consumer-controlled-buying that we now live in.
[PODCAST] Why We Should Lend an Ear to Sonic Branding
Let's talk sonic branding (or audio branding)! Sound has a deep emotional impact on us and can trigger feelings, memories and associations much more effectively than visuals. I examine this medium in more detail and play some very familiar brand sounds that have been ingrained in our memories. (I don't even want to know how many times I said the word "sound" in this podcast!!!)
[PODCAST] Veronica Romney Talks Digital Marketing and Personal Branding
A chat with my friend, Veronica Romney - entrepreneur, personal branding expert and speaker. Veronica has some wise words for marketing professionals wanting to advance their careers, provides some tips on how to start your own personal branding presence, and shares her thoughts on the recent controversies around Facebook, balancing work and family life and more!
[PODCAST] The Gillette Commercial, Major Company Rebrands, TV Advertising and more
In this episode, I talk about some of the hot topics of the week including the controversial Gillette commercial, some major companies doing overhauls of their logos, TV advertising becoming more popular for DTC brands, an AI-based paid social optimization platform and Quora advertising.
This week’s most engaging TV commercial – Maxwell the Pig
iSpot.tv states that this week's most engaging TV commercial (by digital Share of Voice) was [drum roll, please] Geico's Maxwell the Pig. Interestingly, coming in at second place was another Geico commercial - "Squirrels". And #8 and #9 in the top 10 were also Geico commercials! So why and how is Geico dominating the TV ad leaderboard?
Gillette commercial has people worked up into a lather
You may have already seen the latest Gillette commercial. It has provoked quite a reaction. I'm sure you have your own opinion of it. Reading through the hundreds of comments left on various posts, it seems to me that a lot of the feedback is negative. People don't like it.
[PODCAST] How to Tell a Simple But Powerful Brand Story
A discussion on how storytelling has evolved and what marketers need to do for their brand story to be heard. As more and more content gets published on the web, we need to break through the noise and craft brand stories that strike a chord with our audience.
How to market a product that everybody needs
In a previous article, I talked about how we could approach marketing a luxury good-type product that falls in the lower left quadrant. Let's revisit the Need/Frequency Matrix and look at the opposite side. The top right quadrant.
How to market a product that nobody needs but almost everybody wants
A Need/Frequency matrix can be super-useful when planning our marketing strategy. By plotting products and services on the matrix, we can identify the nuances of our marketing funnel and tweak the plan accordingly.
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