CDP (Customer Data Platform) is a $1.5+ billion martech industry that can solve a plethora of marketing problems. There are currently about 133 CDP vendors and this number is growing fast. Amazon, Airbnb, Netflix are just some of the enterprises that have had great success with CDP. Wondering what all the fuss is about? Here’s what a good CDP can do for you:
What does your marketing plan for Q2 2021 and beyond look like? Here are some top tactics, strategies and considerations you should consider.
In this first episode of Season 2, I discuss the Digital Flywheel of Success that includes Technology, Customer Experience and Digital Advertising as momentum-drivers.
When I tackle any marketing initiative, I base my strategy on the the 3 cornerstones represented in the graphic above. This is how I engage what I call The Flywheel of Digital Marketing Success. It applies to all marketing initiatives, big and small, B2C & B2B.
