[vc_row][vc_column][vc_empty_space height="20px"][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_video link="https://youtu.be/fUwb6CpoFx8" align="center"][/vc_column][/vc_row]
[vc_row][vc_column][vc_empty_space height="20px"][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_video link="https://youtu.be/T2Rw7A7oqwE" align="center"][/vc_column][/vc_row]
[vc_row][vc_column][vc_empty_space height="20px"][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_video link="https://youtu.be/tcPZrQYwu30" align="center"][/vc_column][/vc_row]
What does your marketing plan for Q2 2021 and beyond look like? Here are some top tactics, strategies and considerations you should consider.
A discussion on how storytelling has evolved and what marketers need to do for their brand story to be heard. As more and more content gets published on the web, we need to break through the noise and craft brand stories that strike a chord with our audience.
In a previous article, I talked about how we could approach marketing a luxury good-type product that falls in the lower left quadrant. Let's revisit the Need/Frequency Matrix and look at the opposite side. The top right quadrant.
An interview with my son, Hishaam, to get first-hand insights into Generation Z's media consumption preferences, what issues are important to them and what makes them tick!
A Need/Frequency matrix can be super-useful when planning our marketing strategy. By plotting products and services on the matrix, we can identify the nuances of our marketing funnel and tweak the plan accordingly.
Advertising isn’t simply about calling a product or service to people’s attention anymore. It can’t be. With all the noise out there in the digital marketplace, advertising needs to be something much bigger. It needs to be inextricably tied with branding and marketing.
