Are you using Facebook Groups as part of your social media marketing strategy? I'm here to tell you it's a long-play strategy that just cannot be overlooked in the landscape of consumer-controlled-buying that we now live in.
Let's talk sonic branding (or audio branding)! Sound has a deep emotional impact on us and can trigger feelings, memories and associations much more effectively than visuals. I examine this medium in more detail and play some very familiar brand sounds that have been ingrained in our memories. (I don't even want to know how many times I said the word "sound" in this podcast!!!)
A chat with my friend, Veronica Romney - entrepreneur, personal branding expert and speaker. Veronica has some wise words for marketing professionals wanting to advance their careers, provides some tips on how to start your own personal branding presence, and shares her thoughts on the recent controversies around Facebook, balancing work and family life and more!
In this episode, I talk about some of the hot topics of the week including the controversial Gillette commercial, some major companies doing overhauls of their logos, TV advertising becoming more popular for DTC brands, an AI-based paid social optimization platform and Quora advertising.
A discussion on how storytelling has evolved and what marketers need to do for their brand story to be heard. As more and more content gets published on the web, we need to break through the noise and craft brand stories that strike a chord with our audience.
In a previous article, I talked about how we could approach marketing a luxury good-type product that falls in the lower left quadrant. Let's revisit the Need/Frequency Matrix and look at the opposite side. The top right quadrant.
A Need/Frequency matrix can be super-useful when planning our marketing strategy. By plotting products and services on the matrix, we can identify the nuances of our marketing funnel and tweak the plan accordingly.
Advertising isn’t simply about calling a product or service to people’s attention anymore. It can’t be. With all the noise out there in the digital marketplace, advertising needs to be something much bigger. It needs to be inextricably tied with branding and marketing.
