[PODCAST] NFTs, IGTV Co-Branding & Nostalgic Marketing on TikTok
Let's talk about NFTs, Co-Branding on IGTV and Nostalgic Marketing on TikTok! These are hot topics that featured on MarketingDive.com on March 18 2021.
How to add credibility to your product by working with influencers
Influencer marketing has gotten a bad rap of late what with all the stories of fake followers, dodgy reporting, inauthentic posts and, oh yeah, who could forget the Fyre Festival Fiasco?!
Shop till you drop…in the Mall of Instagram
Are you a big online shopper? Well, if that’s you and if you spend a lot of time on Instagram you’re probably ecstatic that Instagram has now released the ability to checkout directly within the app.
5 ways to be more cost effective with your Facebook and Instagram advertising
These are tactics that I've seen reduce CPAs by up to 60%. Give them a try and see what they do for your marketing results!
A book about how Facebook created Digital Dystopia
Renowned investor, venture capitalist, and ex-advisor to Mark Zuckerberg, George McNamee has written a book entitled "Zucked. Waking Up to the Facebook Catastrophe". He tells the story of how "bad actors have exploited the design of Facebook and other platforms to harm and even kill innocent people". Perhaps this one statement from the book sums it up: “Facebook has managed to connect 2.2 billion people and drive them apart at the same time.”
[PODCAST] Veronica Romney Talks Digital Marketing and Personal Branding
A chat with my friend, Veronica Romney - entrepreneur, personal branding expert and speaker. Veronica has some wise words for marketing professionals wanting to advance their careers, provides some tips on how to start your own personal branding presence, and shares her thoughts on the recent controversies around Facebook, balancing work and family life and more!
[PODCAST] Interview with a Gen Z-er
An interview with my son, Hishaam, to get first-hand insights into Generation Z's media consumption preferences, what issues are important to them and what makes them tick!