[PODCAST] How to Optimize Your Website for Voice Search
4 ways you can get your website ready to rank for voice search
[PODCAST] Why We Should Lend an Ear to Sonic Branding
Let's talk sonic branding (or audio branding)! Sound has a deep emotional impact on us and can trigger feelings, memories and associations much more effectively than visuals. I examine this medium in more detail and play some very familiar brand sounds that have been ingrained in our memories. (I don't even want to know how many times I said the word "sound" in this podcast!!!)
What dialed-in marketers will be obsessing about in 2019
As we approach the New Year, look out for the customary flood of posts talking about industry predictions for 2019! This is my contribution; a list of the hot marketing tactics on my radar for 2019.