It’s Time to Rethink Paid Advertising and Lean into Content Marketing and SEO
Breaking News: Paid advertising is about to take a hit in effectiveness. Consumer data privacy measures by the tech giants and ever-tightening privacy regulations – GDPR, CCPA, phasing out of third-party cookies, Apple iOS 14/IDFA changes – means paid advertising is going to be less trackable and less effective going into 2021 and 2022. Multi-channel attribution is going to be harder and more probabilistic than deterministic.
