[PODCAST] Making Sense of Zero, 1st, 2nd and 3rd Party Data
What are the differences between Zero, 1st, 2nd and 3rd party data? How should you structure your marketing strategy to make the best use of each?
It’s Time to Rethink Paid Advertising and Lean into Content Marketing and SEO
Breaking News: Paid advertising is about to take a hit in effectiveness. Consumer data privacy measures by the tech giants and ever-tightening privacy regulations – GDPR, CCPA, phasing out of third-party cookies, Apple iOS 14/IDFA changes – means paid advertising is going to be less trackable and less effective going into 2021 and 2022. Multi-channel attribution is going to be harder and more probabilistic than deterministic.
Why advertisers should keep their hands out of the (third-party) cookie jar
...there is somewhat of a revolt going on against tracking cookies, and we, as advertisers, should be aware of it so we can pivot to protect ourselves. With a slight tweak to our ad targeting approach, we can stay ahead of the curve of this unstoppable trend and stop relying on third-party cookies!