The 4 Ps of Marketing 2.0
If you're a marketing executive in 2019 (titles abound these days - Chief Marketing Officer, VP Marketing, Chief Growth Officer, Chief Data Officer, Chief Digital Officer, Customer Experience Officer), you're responsible for driving growth in your company. Today, you're faced with a myriad of issues such as digital transformation, privacy, ad fraud, ad blockers, multi-device behavior, high-demand, always-on customers