Why Data Analytics is Superpower
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[PODCAST] Katie Robbert – Analytics, Data and Machine Learning…Oh My!
I take a stroll along the path of of data analytics and machine learning with Katie Robbert, CEO and Co-founder of Trust Insights, a data analytics consultancy for marketers. Katie shares how her company is able to use machine learning to make sense of all the data that we, as marketers have. She explains how to get started with using various forms of analytics (foundational, prescriptive, predictive) to make better decisions, faster. If you want to start leveraging AI to streamline your marketing efforts, then this is the podcast for you!
The power of cross-device analytics
Understanding which online channels our web visitors come from is an integral part of our job as marketers. Layer on top of this, which devices they are using, and the picture becomes that much clearer. But how can we tell if the same user visited our website on a mobile phone and then later came back on desktop or tablet?