8 Marketing Missions for Q2 2021 and Beyond
What does your marketing plan for Q2 2021 and beyond look like? Here are some top tactics, strategies and considerations you should consider.
[PODCAST] Louis Grenier – Taking the BS Out of Marketing
In this episode I talk to Louis Grenier. Louis is Content Lead at Hotjar, a company that specializes in website analysis and feedback, and he hosts his own podcast called "Everyone Hates Marketers", which I highly recommend for all marketing professionals.
5 ways to be more cost effective with your Facebook and Instagram advertising
These are tactics that I've seen reduce CPAs by up to 60%. Give them a try and see what they do for your marketing results!
[PODCAST] Why We Should Lend an Ear to Sonic Branding
Let's talk sonic branding (or audio branding)! Sound has a deep emotional impact on us and can trigger feelings, memories and associations much more effectively than visuals. I examine this medium in more detail and play some very familiar brand sounds that have been ingrained in our memories. (I don't even want to know how many times I said the word "sound" in this podcast!!!)
A book about how Facebook created Digital Dystopia
Renowned investor, venture capitalist, and ex-advisor to Mark Zuckerberg, George McNamee has written a book entitled "Zucked. Waking Up to the Facebook Catastrophe". He tells the story of how "bad actors have exploited the design of Facebook and other platforms to harm and even kill innocent people". Perhaps this one statement from the book sums it up: “Facebook has managed to connect 2.2 billion people and drive them apart at the same time.”
Why advertisers should keep their hands out of the (third-party) cookie jar
...there is somewhat of a revolt going on against tracking cookies, and we, as advertisers, should be aware of it so we can pivot to protect ourselves. With a slight tweak to our ad targeting approach, we can stay ahead of the curve of this unstoppable trend and stop relying on third-party cookies!
[PODCAST] Veronica Romney Talks Digital Marketing and Personal Branding
A chat with my friend, Veronica Romney - entrepreneur, personal branding expert and speaker. Veronica has some wise words for marketing professionals wanting to advance their careers, provides some tips on how to start your own personal branding presence, and shares her thoughts on the recent controversies around Facebook, balancing work and family life and more!
The 4 Ps of Marketing 2.0
If you're a marketing executive in 2019 (titles abound these days - Chief Marketing Officer, VP Marketing, Chief Growth Officer, Chief Data Officer, Chief Digital Officer, Customer Experience Officer), you're responsible for driving growth in your company. Today, you're faced with a myriad of issues such as digital transformation, privacy, ad fraud, ad blockers, multi-device behavior, high-demand, always-on customers
[PODCAST] The Gillette Commercial, Major Company Rebrands, TV Advertising and more
In this episode, I talk about some of the hot topics of the week including the controversial Gillette commercial, some major companies doing overhauls of their logos, TV advertising becoming more popular for DTC brands, an AI-based paid social optimization platform and Quora advertising.
This week’s most engaging TV commercial – Maxwell the Pig
iSpot.tv states that this week's most engaging TV commercial (by digital Share of Voice) was [drum roll, please] Geico's Maxwell the Pig. Interestingly, coming in at second place was another Geico commercial - "Squirrels". And #8 and #9 in the top 10 were also Geico commercials! So why and how is Geico dominating the TV ad leaderboard?
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