8 Marketing Missions for Q2 2021 and Beyond
What does your marketing plan for Q2 2021 and beyond look like? Here are some top tactics, strategies and considerations you should consider.
[PODCAST] NFTs, IGTV Co-Branding & Nostalgic Marketing on TikTok
Let's talk about NFTs, Co-Branding on IGTV and Nostalgic Marketing on TikTok! These are hot topics that featured on MarketingDive.com on March 18 2021.
[PODCAST] The Digital Marketing Flywheel of Success
In this first episode of Season 2, I discuss the Digital Flywheel of Success that includes Technology, Customer Experience and Digital Advertising as momentum-drivers.
5 Reasons Why an Organic Pinterest Strategy is a No-Brainer
Interest in Pinterest (rhyme intended) is at an all-time high. It has reached over 450 million monthly active users and has exploded in popularity as a result of the pandemic. Here are 3 reasons why an organic Pinterest strategy can be more effective than any other organic social media effort.
What are YouTube Shorts? (No, they’re not YouTube Branded Apparel!)
Short-form video is taking over the world! TikTok is the first social media platform that comes to mind, but it's dominating attention everywhere - Stories, Reels and now YouTube Shorts.
The Digital Marketing Flywheel of Success
When I tackle any marketing initiative, I base my strategy on the the 3 cornerstones represented in the graphic above. This is how I engage what I call The Flywheel of Digital Marketing Success. It applies to all marketing initiatives, big and small, B2C & B2B.
How iOS 14 Will Impact Facebook Advertising and Your Top 5 Action Items
Let's face it, there's been a lot of panic and ruffled feathers about the upcoming App Tracking Transparency (ATT) changes that Apple will roll out in early Spring 2021. First and foremost, there is no need to panic! This post explains the changes in simple terms and ends with 5 top action items to be prepared.
It’s Time to Rethink Paid Advertising and Lean into Content Marketing and SEO
Breaking News: Paid advertising is about to take a hit in effectiveness. Consumer data privacy measures by the tech giants and ever-tightening privacy regulations – GDPR, CCPA, phasing out of third-party cookies, Apple iOS 14/IDFA changes – means paid advertising is going to be less trackable and less effective going into 2021 and 2022. Multi-channel attribution is going to be harder and more probabilistic than deterministic.
5 Reasons The Big Game Will Be Different This Year
This year's Super Bowl will be like no other for many reasons:
An Ode to Omnichannel
Omnichannel has always been a top priority for marketers but, in the COVID-19 zeitgeist, it’s now more important than ever.
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