[PODCAST] NFTs, IGTV Co-Branding & Nostalgic Marketing on TikTok
Let's talk about NFTs, Co-Branding on IGTV and Nostalgic Marketing on TikTok! These are hot topics that featured on MarketingDive.com on March 18 2021.
[PODCAST] The Digital Marketing Flywheel of Success
In this first episode of Season 2, I discuss the Digital Flywheel of Success that includes Technology, Customer Experience and Digital Advertising as momentum-drivers.
5 Reasons Why an Organic Pinterest Strategy is a No-Brainer
Interest in Pinterest (rhyme intended) is at an all-time high. It has reached over 450 million monthly active users and has exploded in popularity as a result of the pandemic. Here are 3 reasons why an organic Pinterest strategy can be more effective than any other organic social media effort.
What are YouTube Shorts? (No, they’re not YouTube Branded Apparel!)
Short-form video is taking over the world! TikTok is the first social media platform that comes to mind, but it's dominating attention everywhere - Stories, Reels and now YouTube Shorts.
The Digital Marketing Flywheel of Success
When I tackle any marketing initiative, I base my strategy on the the 3 cornerstones represented in the graphic above. This is how I engage what I call The Flywheel of Digital Marketing Success. It applies to all marketing initiatives, big and small, B2C & B2B.