A discussion on how storytelling has evolved and what marketers need to do for their brand story to be heard. As more and more content gets published on the web, we need to break through the noise and craft brand stories that strike a chord with our audience.
In a previous article, I talked about how we could approach marketing a luxury good-type product that falls in the lower left quadrant. Let's revisit the Need/Frequency Matrix and look at the opposite side. The top right quadrant.
I've noticed a sudden uptick in posts and articles telling us that we should read more books. Oprah, Entrepreneur, Forbes, Doctors and Life Coaches are all touting the benefits of reading. Telling us we should be reading MORE.
An interview with my son, Hishaam, to get first-hand insights into Generation Z's media consumption preferences, what issues are important to them and what makes them tick!
Understanding which online channels our web visitors come from is an integral part of our job as marketers. Layer on top of this, which devices they are using, and the picture becomes that much clearer. But how can we tell if the same user visited our website on a mobile phone and then later came back on desktop or tablet?
