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February 2019

Podcasts

I take a stroll along the path of of data analytics and machine learning with Katie Robbert, CEO and Co-founder of Trust Insights, a data analytics consultancy for marketers. Katie shares how her company is able to use machine learning to make sense of all the data that we, as marketers have. She explains how to get started with using various forms of analytics (foundational, prescriptive, predictive) to make better decisions, faster. If you want to start leveraging AI to streamline your marketing efforts, then this is the podcast for you!

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Business, Social Media

Renowned investor, venture capitalist, and ex-advisor to Mark Zuckerberg, George McNamee has written a book entitled "Zucked. Waking Up to the Facebook Catastrophe". He tells the story of how "bad actors have exploited the design of Facebook and other platforms to harm and even kill innocent people". Perhaps this one statement from the book sums it up: “Facebook has managed to connect 2.2 billion people and drive them apart at the same time.”

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Advertising, Branding, Business, Marketing

If you're a marketing executive in 2019 (titles abound these days - Chief Marketing Officer, VP Marketing, Chief Growth Officer, Chief Data Officer, Chief Digital Officer, Customer Experience Officer), you're responsible for driving growth in your company. Today, you're faced with a myriad of issues such as digital transformation, privacy, ad fraud, ad blockers, multi-device behavior, high-demand, always-on customers

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About Me

Hello!

I've been consulting in and practicing digital marketing since the early 2000's and have seen some seismic shifts in the landscape. Join me as I share my perspective on all things digital, tech and business. It's going to be an exhilarating ride!

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