Patty Soltis is Founder and CEO of StylEdge®, an image consultancy, and she knows everything there is to know about dressing the part and making a fantastic first impression! This is personal branding 101. Marketing yourself.
I take a stroll along the path of of data analytics and machine learning with Katie Robbert, CEO and Co-founder of Trust Insights, a data analytics consultancy for marketers. Katie shares how her company is able to use machine learning to make sense of all the data that we, as marketers have. She explains how to get started with using various forms of analytics (foundational, prescriptive, predictive) to make better decisions, faster. If you want to start leveraging AI to streamline your marketing efforts, then this is the podcast for you!
These are tactics that I've seen reduce CPAs by up to 60%. Give them a try and see what they do for your marketing results!
Let's talk sonic branding (or audio branding)! Sound has a deep emotional impact on us and can trigger feelings, memories and associations much more effectively than visuals. I examine this medium in more detail and play some very familiar brand sounds that have been ingrained in our memories. (I don't even want to know how many times I said the word "sound" in this podcast!!!)
Renowned investor, venture capitalist, and ex-advisor to Mark Zuckerberg, George McNamee has written a book entitled "Zucked. Waking Up to the Facebook Catastrophe". He tells the story of how "bad actors have exploited the design of Facebook and other platforms to harm and even kill innocent people". Perhaps this one statement from the book sums it up: “Facebook has managed to connect 2.2 billion people and drive them apart at the same time.”
...there is somewhat of a revolt going on against tracking cookies, and we, as advertisers, should be aware of it so we can pivot to protect ourselves. With a slight tweak to our ad targeting approach, we can stay ahead of the curve of this unstoppable trend and stop relying on third-party cookies!
