Getting Results With Direct Response Marketing
It's been fascinating to be so laser-focused on direct response marketing strategy which takes test and learn and customer-centricity to the next level.
How to add credibility to your product by working with influencers
Influencer marketing has gotten a bad rap of late what with all the stories of fake followers, dodgy reporting, inauthentic posts and, oh yeah, who could forget the Fyre Festival Fiasco?!
[PODCAST] Adding Traction to Your Business
In this episode, I discuss the book Traction by Gino Wickman and the EOS (Entrepreneurial Operating System) that he describes.
[PODCAST] Rachel Downey – Telling Your Story Through Podcasting
In this episode I talk with Rachel Downey who's a marketer at heart and owns and operates a podcast agency called Share Your Genius. She's an SME in podcasting, and knows all about how to start and grow a podcast from branding, storytelling, planning and promoting it and what
Shop till you drop…in the Mall of Instagram
Are you a big online shopper? Well, if that’s you and if you spend a lot of time on Instagram you’re probably ecstatic that Instagram has now released the ability to checkout directly within the app.
[PODCAST] How to Optimize Your Website for Voice Search
4 ways you can get your website ready to rank for voice search
[PODCAST] Louis Grenier – Taking the BS Out of Marketing
In this episode I talk to Louis Grenier. Louis is Content Lead at Hotjar, a company that specializes in website analysis and feedback, and he hosts his own podcast called "Everyone Hates Marketers", which I highly recommend for all marketing professionals.
Extracting the power of online community through Facebook groups
Are you using Facebook Groups as part of your social media marketing strategy? I'm here to tell you it's a long-play strategy that just cannot be overlooked in the landscape of consumer-controlled-buying that we now live in.
[PODCAST] Scott Brinker – Keeping Up With Martech
In this podcast, Scott Brinker talks about how to streamline and simplify your martech stack, what the fundamentals of that stack should be, and how best to add new technology. He also gives some good advice on how to strike a balance between technology-based and human marketing.
[PODCAST] Patty Soltis – Marketing Yourself – Dressing To Impress
Patty Soltis is Founder and CEO of StylEdge®, an image consultancy, and she knows everything there is to know about dressing the part and making a fantastic first impression! This is personal branding 101. Marketing yourself.