A Need/Frequency matrix can be super-useful when planning our marketing strategy. By plotting products and services on the matrix, we can identify the nuances of our marketing funnel and tweak the plan accordingly.
As we approach the New Year, look out for the customary flood of posts talking about industry predictions for 2019! This is my contribution; a list of the hot marketing tactics on my radar for 2019.
Advertising isn’t simply about calling a product or service to people’s attention anymore. It can’t be. With all the noise out there in the digital marketplace, advertising needs to be something much bigger. It needs to be inextricably tied with branding and marketing.
This is an abbreviated summary of my professional story. My formative years were truly invaluable and set me up for the subsequent journey I was to take.
