Shake Shack: How They Are Growing Through Innovation and Strategic Precision
The AI revolution isn’t just coming – it’s already here, fundamentally reshaping how we approach marketing and business operations.
AI | Business | Career | Marketing | Technology
My “Why” For Being All-In On AI For Business and Marketing
The AI revolution isn’t just coming – it’s already here, fundamentally reshaping how we approach marketing and business operations.
Advertising | Branding | Business | Ecommerce | Marketing
8 Marketing Missions for Q2 2021 and Beyond
What does your marketing plan for Q2 2021 and beyond look like? Here are some top tactics, strategies and considerations you should consider.
[PODCAST] How to Tell a Simple But Powerful Brand Story
A discussion on how storytelling has evolved and what marketers need to do for their brand story to be heard.
As more and more content gets published on the web, we need to break through the noise and craft brand stories that strike a chord with our audience.
Advertising | Branding | Business | Marketing
How to market a product that everybody needs
In a previous article, I talked about how we could approach marketing a luxury good-type product that falls in the lower left quadrant. Let’s revisit the Need/Frequency Matrix and look at the opposite side. The top right quadrant.
[PODCAST] Interview with a Gen Z-er
An interview with my son, Hishaam, to get first-hand insights into Generation Z’s media consumption preferences, what issues are important to them and what makes them tick!
Advertising | Branding | Business | Marketing
How to market a product that nobody needs but almost everybody wants
A Need/Frequency matrix can be super-useful when planning our marketing strategy. By plotting products and services on the matrix, we can identify the nuances of our marketing funnel and tweak the plan accordingly.