…there is somewhat of a revolt going on against tracking cookies, and we, as advertisers, should be aware of it so we can pivot to protect ourselves. With a slight tweak to our ad targeting approach, we can stay ahead of the curve of this unstoppable trend and stop relying on third-party cookies!
A chat with my friend, Veronica Romney – entrepreneur, personal branding expert and speaker. Veronica has some wise words for marketing professionals wanting to advance their careers, provides some tips on how to start your own personal branding presence, and shares her thoughts on the recent controversies around Facebook, balancing work and family life and more!
If you’re a marketing executive in 2019 (titles abound these days – Chief Marketing Officer, VP Marketing, Chief Growth Officer, Chief Data Officer, Chief Digital Officer, Customer Experience Officer), you’re responsible for driving growth in your company.
Today, you’re faced with a myriad of issues such as digital transformation, privacy, ad fraud, ad blockers, multi-device behavior, high-demand, always-on customers… On top of that, the sheer volume of digital noise that people are exposed to by millions of brands makes the challenge much more complex. The traditional 4 Ps ain’t going to cut it anymore. A new way of thinking is in order. We need a new set of 4 Ps.
In this episode, I talk about some of the hot topics of the week including the controversial Gillette commercial, some major companies doing overhauls of their logos, TV advertising becoming more popular for DTC brands, an AI-based paid social optimization platform and Quora advertising.
iSpot.tv states that this week’s most engaging TV commercial (by digital Share of Voice) was [drum roll, please] Geico’s Maxwell the Pig. Interestingly, coming in at second place was another Geico commercial – “Squirrels”. And #8 and #9 in the top 10 were also Geico commercials! So why and how is Geico dominating the TV ad leaderboard?
You may have already seen the latest Gillette commercial. It has provoked quite a reaction. I’m sure you have your own opinion of it. Reading through the hundreds of comments left on various posts, it seems to me that a lot of the feedback is negative. People don’t like it.
A discussion on how storytelling has evolved and what marketers need to do for their brand story to be heard.
As more and more content gets published on the web, we need to break through the noise and craft brand stories that strike a chord with our audience.
In a previous article, I talked about how we could approach marketing a luxury good-type product that falls in the lower left quadrant. Let’s revisit the Need/Frequency Matrix and look at the opposite side. The top right quadrant.
As we approach the New Year, look out for the customary flood of posts talking about industry predictions for 2019!
This is my contribution; a list of the hot marketing tactics on my radar for 2019.