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CDP (Customer Data Platform) is a $1.5+ billion martech industry that can solve a plethora of marketing problems. There are currently about 133 CDP vendors and this number is growing fast. Amazon, Airbnb, Netflix are just some of the enterprises that have had great success with CDP. Wondering what all the fuss is about? Here’s what a good CDP can do for you:
What does your marketing plan for Q2 2021 and beyond look like? Here are some top tactics, strategies and considerations you should consider.
Omnichannel has always been a top priority for marketers but, in the COVID-19 zeitgeist, it’s now more important than ever.
It's been fascinating to be so laser-focused on direct response marketing strategy which takes test and learn and customer-centricity to the next level.
In this episode I talk with Rachel Downey who's a marketer at heart and owns and operates a podcast agency called Share Your Genius. She's an SME in podcasting, and knows all about how to start and grow a podcast from branding, storytelling, planning and promoting it and what
Are you a big online shopper? Well, if that’s you and if you spend a lot of time on Instagram you’re probably ecstatic that Instagram has now released the ability to checkout directly within the app.
