Marketing’s AI Revolution: What 2025 Has in Store
Marketing has seen its share of disruptions – from cookie deprecation (still unfolding) to the streaming boom. But 2025 is shaping up to be transformative for an entirely different reason
Why Data Analytics is Superpower
data analytics is going to be a superpower really as we move into the world of Cookie list and it’s really going to be important for us to have a team of data analysts and data scientists available around the clock who are able to do deep dives into our data platforms and really…
10 Ways CDP Solves Marketing Challenges
CDP (Customer Data Platform) is a $1.5+ billion martech industry that can solve a plethora of marketing problems. There are currently about 133 CDP vendors and this number is growing fast. Amazon, Airbnb, Netflix are just some of the enterprises that have had great success with CDP. Wondering what all the fuss is about? Here’s what a good CDP can do for you:
Advertising | Branding | Business | Ecommerce | Marketing
8 Marketing Missions for Q2 2021 and Beyond
What does your marketing plan for Q2 2021 and beyond look like? Here are some top tactics, strategies and considerations you should consider.
An Ode to Omnichannel
Omnichannel has always been a top priority for marketers but, in the COVID-19 zeitgeist, it’s now more important than ever.
Getting Results With Direct Response Marketing
It’s been fascinating to be so laser-focused on direct response marketing strategy which takes test and learn and customer-centricity to the next level.
[PODCAST] Rachel Downey – Telling Your Story Through Podcasting
In this episode I talk with Rachel Downey who’s a marketer at heart and owns and operates a podcast agency called Share Your Genius. She’s an SME in podcasting, and knows all about how to start and grow a podcast from branding, storytelling, planning and promoting it and what