Module 1: Foundations – AI Beyond Prompts (90 minutes)
Objective: Shift mindset from basic AI usage to advanced, integrated applications.
Key Topics:
- Understanding AI as a strategic asset, not just a brainstorming tool.
- Exploring advanced AI applications relevant to franchise marketing.
- Real-world examples of successful AI implementation.
- Interactive Q&A session.
Who? Strategic Leaders, Hands-on Marketers
Pricing Per Participant: $299 | Group Discount Available
Module 2: Automating Data Analysis and Reporting (120 minutes)
Objective: Streamline data-heavy tasks with AI tools.
Key Topics:
- Setting up automated reporting workflows.
- Using AI for data extraction and analysis.
- Case Study: Automating multi-location performance analysis.
- Case Study: Automating multi-location performance analysis.
- Hands-On Demo: Practical application of reporting automation.
Who? Hands-on Marketers, Data and Analytics Teams
Pricing Per Participant: $399 | Group Discount Available
Module 3: Creative Production and Personalization at Scale (120 minutes)
Objective: Efficiently produce and adapt creative content using AI.
Key Topics:
- Automating creative asset generation for multi-location brands.
- Personalizing messaging at regional or franchisee levels.
- Tools: Ideogram, Imagen3, and more.
- Demo: Personalizing a social media campaign for multiple franchise locations.
Who? Hands-on Marketers, Creative Teams
Pricing Per Participant: $399 | Group Discount Available
Module 4: Data Wrangling and Management (120 minutes)
Objective: Improve data integration and transformation processes.
Key Topics:
- Cleaning and organizing multi-location marketing data.
- AI-powered data aggregation and formatting.
- Real-World Example: Cleaning data for franchise performance dashboards.
- Interactive Exercise: Data cleaning with AI tools.
Who? Hands-on Marketers, Data and Analytics Teams
Pricing Per Participant: $399 | Group Discount Available
Module 5: AI as a Thought Partner for Everyday Tasks (120 minutes)
Objective: Enhance decision-making and daily tasks with AI support.
Key Topics:
- Going beyond prompts: Strategic use of AI for brainstorming and ideation.
- Building presentation decks and reporting templates with AI.
- Using AI for content ideation and testing.
- Hands-On Activity: Creating a pitch deck with AI assistance.
Who? Strategic Leaders, Hands-on Marketers
Pricing Per Participant: $399 | Group Discount Available
Module 6: Computer Vision for Marketing Automation (120 minutes)
Objective: Use AI-driven image and video processing for creative and operational tasks.
Key Topics:
- Visual asset tagging and content analysis.
- Practical applications: Automated content classification and visual QA.
- Demo: Analyzing customer photos for brand consistency.
Who? Hands-on Marketers, Creative Teams
Pricing Per Participant: $399 | Group Discount Available
Module 7: Enhancing Franchisee Communication and Education (120 minutes)
Objective: Automate communication and training with AI.
Key Topics:
- Automating newsletters and training updates.
- AI-generated performance summaries for franchise owners.
- Case Study: Communication strategies for multi-unit operators.
- Interactive Component: Creating a sample AI-driven newsletter.
Who? Strategic Leaders, Hands-on Marketers, Communications & Support Teams
Pricing Per Participant: $399 | Group Discount Available
Module 8: Building Simple AI-Powered Chatbots (120 minutes)
Objective: Develop chatbots using LLMs trained on brand-specific data.
Key Topics:
- Training chatbots with proprietary franchise content.
- Integrating chatbots for customer service and franchisee support.
- Follow-Along Setup: Building a franchise FAQ chatbot (AI assistant).
Who? Strategic Leaders, Hands-on Marketers, Communications & Support Teams
Pricing Per Participant: $399 | Group Discount Available
Module 9: AI Marketing Playbook (120 minutes)
Objective: Integrate AI into a comprehensive marketing strategy.
Key Topics:
- Combining workflows for holistic marketing execution.
- Balancing automation with human oversight.
- Final Project: Developing a complete AI-driven marketing strategy.
Who? Strategic Leaders, Hands-on Marketers
Pricing Per Participant: $399 | Group Discount Available
Comprehensive Course Option
- Includes all 9 modules presented over 2 weeks.
Who? Strategic Leaders, Hands-on Marketers, Data and Analytics Teams, Creative Teams, Communications & Support Teams
Pricing Per Participant: $3,250 (Save $241) | Group Discount Available
Specific course content may be changed or adjusted. This page will be updated as and when that occurs.