AI | Business | Career | Marketing | Technology
My “Why” For Being All-In On AI For Business and Marketing
The AI revolution isn’t just coming – it’s already here, fundamentally reshaping how we approach marketing and business operations.
Marketing’s AI Revolution: What 2025 Has in Store
Marketing has seen its share of disruptions – from cookie deprecation (still unfolding) to the streaming boom. But 2025 is shaping up to be transformative for an entirely different reason
Why Data Analytics is Superpower
data analytics is going to be a superpower really as we move into the world of Cookie list and it’s really going to be important for us to have a team of data analysts and data scientists available around the clock who are able to do deep dives into our data platforms and really…
10 Ways CDP Solves Marketing Challenges
CDP (Customer Data Platform) is a $1.5+ billion martech industry that can solve a plethora of marketing problems. There are currently about 133 CDP vendors and this number is growing fast. Amazon, Airbnb, Netflix are just some of the enterprises that have had great success with CDP. Wondering what all the fuss is about? Here’s what a good CDP can do for you:
Advertising | Branding | Business | Customer Experience | Ecommerce | Marketing | Omnichannel | Technology
The Digital Marketing Flywheel of Success
When I tackle any marketing initiative, I base my strategy on the the 3 cornerstones represented in the graphic above. This is how I engage what I call The Flywheel of Digital Marketing Success. It applies to all marketing initiatives, big and small, B2C & B2B.
Advertising | Blockchain | Business | Marketing | Technology
What dialed-in marketers will be obsessing about in 2019
As we approach the New Year, look out for the customary flood of posts talking about industry predictions for 2019!
This is my contribution; a list of the hot marketing tactics on my radar for 2019.