Interest in Pinterest (rhyme intended) is at an all-time high. It has reached over 450 million monthly active users and has exploded in popularity as a result of the pandemic. Here are 3 reasons why an organic Pinterest strategy can be more effective than any other organic social media effort.
Short-form video is taking over the world! TikTok is the first social media platform that comes to mind, but it’s dominating attention everywhere – Stories, Reels and now YouTube Shorts.
Let’s face it, there’s been a lot of panic and ruffled feathers about the upcoming App Tracking Transparency (ATT) changes that Apple will roll out in early Spring 2021. First and foremost, there is no need to panic! This post explains the changes in simple terms and ends with 5 top action items to be prepared.
Influencer marketing has gotten a bad rap of late what with all the stories of fake followers, dodgy reporting, inauthentic posts and, oh yeah, who could forget the Fyre Festival Fiasco?!
Are you a big online shopper? Well, if that’s you and if you spend a lot of time on Instagram you’re probably ecstatic that Instagram has now released the ability to checkout directly within the app.
Are you using Facebook Groups as part of your social media marketing strategy? I’m here to tell you it’s a long-play strategy that just cannot be overlooked in the landscape of consumer-controlled-buying that we now live in.
These are tactics that I’ve seen reduce CPAs by up to 60%. Give them a try and see what they do for your marketing results!
Renowned investor, venture capitalist, and ex-advisor to Mark Zuckerberg, George McNamee has written a book entitled “Zucked. Waking Up to the Facebook Catastrophe”. He tells the story of how “bad actors have exploited the design of Facebook and other platforms to harm and even kill innocent people”. Perhaps this one statement from the book sums it up: “Facebook has managed to connect 2.2 billion people and drive them apart at the same time.”