[PODCAST] The Digital Marketing Flywheel of Success
In this first episode of Season 2, I discuss the Digital Flywheel of Success that includes Technology, Customer Experience and Digital Advertising as momentum-drivers.
[PODCAST] Adding Traction to Your Business
In this episode, I discuss the book Traction by Gino Wickman and the EOS (Entrepreneurial Operating System) that he describes.
[PODCAST] Rachel Downey – Telling Your Story Through Podcasting
In this episode I talk with Rachel Downey who’s a marketer at heart and owns and operates a podcast agency called Share Your Genius. She’s an SME in podcasting, and knows all about how to start and grow a podcast from branding, storytelling, planning and promoting it and what
[PODCAST] How to Optimize Your Website for Voice Search
4 ways you can get your website ready to rank for voice search
[PODCAST] Louis Grenier – Taking the BS Out of Marketing
In this episode I talk to Louis Grenier. Louis is Content Lead at Hotjar, a company that specializes in website analysis and feedback, and he hosts his own podcast called “Everyone Hates Marketers”, which I highly recommend for all marketing professionals.
[PODCAST] Scott Brinker – Keeping Up With Martech
In this podcast, Scott Brinker talks about how to streamline and simplify your martech stack, what the fundamentals of that stack should be, and how best to add new technology. He also gives some good advice on how to strike a balance between technology-based and human marketing.
[PODCAST] Patty Soltis – Marketing Yourself – Dressing To Impress
Patty Soltis is Founder and CEO of StylEdge®, an image consultancy, and she knows everything there is to know about dressing the part and making a fantastic first impression! This is personal branding 101. Marketing yourself.
[PODCAST] Katie Robbert – Analytics, Data and Machine Learning…Oh My!
I take a stroll along the path of of data analytics and machine learning with Katie Robbert, CEO and Co-founder of Trust Insights, a data analytics consultancy for marketers. Katie shares how her company is able to use machine learning to make sense of all the data that we, as marketers have. She explains how to get started with using various forms of analytics (foundational, prescriptive, predictive) to make better decisions, faster. If you want to start leveraging AI to streamline your marketing efforts, then this is the podcast for you!
[PODCAST] Why We Should Lend an Ear to Sonic Branding
Let’s talk sonic branding (or audio branding)! Sound has a deep emotional impact on us and can trigger feelings, memories and associations much more effectively than visuals. I examine this medium in more detail and play some very familiar brand sounds that have been ingrained in our memories. (I don’t even want to know how many times I said the word “sound” in this podcast!!!)
[PODCAST] Veronica Romney Talks Digital Marketing and Personal Branding
A chat with my friend, Veronica Romney – entrepreneur, personal branding expert and speaker. Veronica has some wise words for marketing professionals wanting to advance their careers, provides some tips on how to start your own personal branding presence, and shares her thoughts on the recent controversies around Facebook, balancing work and family life and more!