5 ways to be more cost effective with your Facebook and Instagram advertising
These are tactics that I’ve seen reduce CPAs by up to 60%. Give them a try and see what they do for your marketing results!
Why advertisers should keep their hands out of the (third-party) cookie jar
…there is somewhat of a revolt going on against tracking cookies, and we, as advertisers, should be aware of it so we can pivot to protect ourselves. With a slight tweak to our ad targeting approach, we can stay ahead of the curve of this unstoppable trend and stop relying on third-party cookies!
Advertising | Branding | Business | Marketing
The 4 Ps of Marketing 2.0
If you’re a marketing executive in 2019 (titles abound these days – Chief Marketing Officer, VP Marketing, Chief Growth Officer, Chief Data Officer, Chief Digital Officer, Customer Experience Officer), you’re responsible for driving growth in your company.
Today, you’re faced with a myriad of issues such as digital transformation, privacy, ad fraud, ad blockers, multi-device behavior, high-demand, always-on customers… On top of that, the sheer volume of digital noise that people are exposed to by millions of brands makes the challenge much more complex. The traditional 4 Ps ain’t going to cut it anymore. A new way of thinking is in order. We need a new set of 4 Ps.
This week’s most engaging TV commercial – Maxwell the Pig
iSpot.tv states that this week’s most engaging TV commercial (by digital Share of Voice) was [drum roll, please] Geico’s Maxwell the Pig. Interestingly, coming in at second place was another Geico commercial – “Squirrels”. And #8 and #9 in the top 10 were also Geico commercials! So why and how is Geico dominating the TV ad leaderboard?
Gillette commercial has people worked up into a lather
You may have already seen the latest Gillette commercial. It has provoked quite a reaction. I’m sure you have your own opinion of it. Reading through the hundreds of comments left on various posts, it seems to me that a lot of the feedback is negative. People don’t like it.
Advertising | Branding | Business | Marketing
How to market a product that everybody needs
In a previous article, I talked about how we could approach marketing a luxury good-type product that falls in the lower left quadrant. Let’s revisit the Need/Frequency Matrix and look at the opposite side. The top right quadrant.
The power of cross-device analytics
Understanding which online channels our web visitors come from is an integral part of our job as marketers. Layer on top of this, which devices they are using, and the picture becomes that much clearer. But how can we tell if the same user visited our website on a mobile phone and then later came back on desktop or tablet?
Advertising | Branding | Business | Marketing
How to market a product that nobody needs but almost everybody wants
A Need/Frequency matrix can be super-useful when planning our marketing strategy. By plotting products and services on the matrix, we can identify the nuances of our marketing funnel and tweak the plan accordingly.
Advertising | Blockchain | Business | Marketing | Technology
What dialed-in marketers will be obsessing about in 2019
As we approach the New Year, look out for the customary flood of posts talking about industry predictions for 2019!
This is my contribution; a list of the hot marketing tactics on my radar for 2019.
Can advertising alone make an iconic brand?
Advertising isn’t simply about calling a product or service to people’s attention anymore. It can’t be. With all the noise out there in the digital marketplace, advertising needs to be something much bigger. It needs to be inextricably tied with branding and marketing.