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The Digital Marketing Flywheel of Success

ByVera

When I tackle any marketing initiative, I base my strategy on the the 3 cornerstones represented in the graphic above. This is how I engage what I call The Flywheel of Digital Marketing Success. It applies to all marketing initiatives, big and small, B2C & B2B.
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A book about how Facebook created Digital Dystopia

ByVera

Renowned investor, venture capitalist, and ex-advisor to Mark Zuckerberg, George McNamee has written a book entitled “Zucked. Waking Up to the Facebook Catastrophe”. He tells the story of how “bad actors have exploited the design of Facebook and other platforms to harm and even kill innocent people”. Perhaps this one statement from the book sums it up: “Facebook has managed to connect 2.2 billion people and drive them apart at the same time.”
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The 4 Ps of Marketing 2.0

ByVera

If you’re a marketing executive in 2019 (titles abound these days – Chief Marketing Officer, VP Marketing, Chief Growth Officer, Chief Data Officer, Chief Digital Officer, Customer Experience Officer), you’re responsible for driving growth in your company.

Today, you’re faced with a myriad of issues such as digital transformation, privacy, ad fraud, ad blockers, multi-device behavior, high-demand, always-on customers… On top of that, the sheer volume of digital noise that people are exposed to by millions of brands makes the challenge much more complex. The traditional 4 Ps ain’t going to cut it anymore. A new way of thinking is in order. We need a new set of 4 Ps.