data analytics is going to be a superpower really as we move into the world of Cookie list and it’s really going to be important for us to have a team of data analysts and data scientists available around the clock who are able to do deep dives into our data platforms and really…
…there is somewhat of a revolt going on against tracking cookies, and we, as advertisers, should be aware of it so we can pivot to protect ourselves. With a slight tweak to our ad targeting approach, we can stay ahead of the curve of this unstoppable trend and stop relying on third-party cookies!
Understanding which online channels our web visitors come from is an integral part of our job as marketers. Layer on top of this, which devices they are using, and the picture becomes that much clearer. But how can we tell if the same user visited our website on a mobile phone and then later came back on desktop or tablet?