data analytics is going to be a superpower really as we move into the world of Cookie list and it’s really going to be important for us to have a team of data analysts and data scientists available around the clock who are able to do deep dives into our data platforms and really…
CDP (Customer Data Platform) is a $1.5+ billion martech industry that can solve a plethora of marketing problems. There are currently about 133 CDP vendors and this number is growing fast. Amazon, Airbnb, Netflix are just some of the enterprises that have had great success with CDP. Wondering what all the fuss is about? Here’s what a good CDP can do for you:
What does your marketing plan for Q2 2021 and beyond look like? Here are some top tactics, strategies and considerations you should consider.
When I tackle any marketing initiative, I base my strategy on the the 3 cornerstones represented in the graphic above. This is how I engage what I call The Flywheel of Digital Marketing Success. It applies to all marketing initiatives, big and small, B2C & B2B.
Let’s face it, there’s been a lot of panic and ruffled feathers about the upcoming App Tracking Transparency (ATT) changes that Apple will roll out in early Spring 2021. First and foremost, there is no need to panic! This post explains the changes in simple terms and ends with 5 top action items to be prepared.
Breaking News: Paid advertising is about to take a hit in effectiveness. Consumer data privacy measures by the tech giants and ever-tightening privacy regulations – GDPR, CCPA, phasing out of third-party cookies, Apple iOS 14/IDFA changes – means paid advertising is going to be less trackable and less effective going into 2021 and 2022. Multi-channel attribution is going to be harder and more probabilistic than deterministic.
This year’s Super Bowl will be like no other for many reasons:
Omnichannel has always been a top priority for marketers but, in the COVID-19 zeitgeist, it’s now more important than ever.
It’s been fascinating to be so laser-focused on direct response marketing strategy which takes test and learn and customer-centricity to the next level.
These are tactics that I’ve seen reduce CPAs by up to 60%. Give them a try and see what they do for your marketing results!