[PODCAST] Interview with a Gen Z-er
An interview with my son, Hishaam, to get first-hand insights into Generation Z’s media consumption preferences, what issues are important to them and what makes them tick!
The power of cross-device analytics
Understanding which online channels our web visitors come from is an integral part of our job as marketers. Layer on top of this, which devices they are using, and the picture becomes that much clearer. But how can we tell if the same user visited our website on a mobile phone and then later came back on desktop or tablet?
Advertising | Branding | Business | Marketing
How to market a product that nobody needs but almost everybody wants
A Need/Frequency matrix can be super-useful when planning our marketing strategy. By plotting products and services on the matrix, we can identify the nuances of our marketing funnel and tweak the plan accordingly.
Advertising | Blockchain | Business | Marketing | Technology
What dialed-in marketers will be obsessing about in 2019
As we approach the New Year, look out for the customary flood of posts talking about industry predictions for 2019!
This is my contribution; a list of the hot marketing tactics on my radar for 2019.
Can advertising alone make an iconic brand?
Advertising isn’t simply about calling a product or service to people’s attention anymore. It can’t be. With all the noise out there in the digital marketplace, advertising needs to be something much bigger. It needs to be inextricably tied with branding and marketing.
How I became a self-taught digital marketer and entrepreneur
This is an abbreviated summary of my professional story. My formative years were truly invaluable and set me up for the subsequent journey I was to take.