In this episode I talk with Rachel Downey who’s a marketer at heart and owns and operates a podcast agency called Share Your Genius. She’s an SME in podcasting, and knows all about how to start and grow a podcast from branding, storytelling, planning and promoting it and what
Are you a big online shopper? Well, if that’s you and if you spend a lot of time on Instagram you’re probably ecstatic that Instagram has now released the ability to checkout directly within the app.
4 ways you can get your website ready to rank for voice search
In this episode I talk to Louis Grenier. Louis is Content Lead at Hotjar, a company that specializes in website analysis and feedback, and he hosts his own podcast called “Everyone Hates Marketers”, which I highly recommend for all marketing professionals.
Are you using Facebook Groups as part of your social media marketing strategy? I’m here to tell you it’s a long-play strategy that just cannot be overlooked in the landscape of consumer-controlled-buying that we now live in.
In this podcast, Scott Brinker talks about how to streamline and simplify your martech stack, what the fundamentals of that stack should be, and how best to add new technology. He also gives some good advice on how to strike a balance between technology-based and human marketing.
Patty Soltis is Founder and CEO of StylEdge®, an image consultancy, and she knows everything there is to know about dressing the part and making a fantastic first impression! This is personal branding 101. Marketing yourself.
I take a stroll along the path of of data analytics and machine learning with Katie Robbert, CEO and Co-founder of Trust Insights, a data analytics consultancy for marketers. Katie shares how her company is able to use machine learning to make sense of all the data that we, as marketers have. She explains how to get started with using various forms of analytics (foundational, prescriptive, predictive) to make better decisions, faster. If you want to start leveraging AI to streamline your marketing efforts, then this is the podcast for you!
These are tactics that I’ve seen reduce CPAs by up to 60%. Give them a try and see what they do for your marketing results!
Let’s talk sonic branding (or audio branding)! Sound has a deep emotional impact on us and can trigger feelings, memories and associations much more effectively than visuals. I examine this medium in more detail and play some very familiar brand sounds that have been ingrained in our memories. (I don’t even want to know how many times I said the word “sound” in this podcast!!!)