Interest in Pinterest (rhyme intended) is at an all-time high. It has reached over 450 million monthly active users and has exploded in popularity as a result of the pandemic. Here are 3 reasons why an organic Pinterest strategy can be more effective than any other organic social media effort.
Short-form video is taking over the world! TikTok is the first social media platform that comes to mind, but it’s dominating attention everywhere – Stories, Reels and now YouTube Shorts.
When I tackle any marketing initiative, I base my strategy on the the 3 cornerstones represented in the graphic above. This is how I engage what I call The Flywheel of Digital Marketing Success. It applies to all marketing initiatives, big and small, B2C & B2B.
Let’s face it, there’s been a lot of panic and ruffled feathers about the upcoming App Tracking Transparency (ATT) changes that Apple will roll out in early Spring 2021. First and foremost, there is no need to panic! This post explains the changes in simple terms and ends with 5 top action items to be prepared.
Breaking News: Paid advertising is about to take a hit in effectiveness. Consumer data privacy measures by the tech giants and ever-tightening privacy regulations – GDPR, CCPA, phasing out of third-party cookies, Apple iOS 14/IDFA changes – means paid advertising is going to be less trackable and less effective going into 2021 and 2022. Multi-channel attribution is going to be harder and more probabilistic than deterministic.
This year’s Super Bowl will be like no other for many reasons:
Omnichannel has always been a top priority for marketers but, in the COVID-19 zeitgeist, it’s now more important than ever.
It’s been fascinating to be so laser-focused on direct response marketing strategy which takes test and learn and customer-centricity to the next level.
Influencer marketing has gotten a bad rap of late what with all the stories of fake followers, dodgy reporting, inauthentic posts and, oh yeah, who could forget the Fyre Festival Fiasco?!
In this episode, I discuss the book Traction by Gino Wickman and the EOS (Entrepreneurial Operating System) that he describes.