Shake Shack: How They Are Growing Through Innovation and Strategic Precision
The AI revolution isn’t just coming – it’s already here, fundamentally reshaping how we approach marketing and business operations.
AI | Business | Career | Marketing | Technology
My “Why” For Being All-In On AI For Business and Marketing
The AI revolution isn’t just coming – it’s already here, fundamentally reshaping how we approach marketing and business operations.
Marketing’s AI Revolution: What 2025 Has in Store
Marketing has seen its share of disruptions – from cookie deprecation (still unfolding) to the streaming boom. But 2025 is shaping up to be transformative for an entirely different reason
Why Data Analytics is Superpower
data analytics is going to be a superpower really as we move into the world of Cookie list and it’s really going to be important for us to have a team of data analysts and data scientists available around the clock who are able to do deep dives into our data platforms and really…
10 Ways CDP Solves Marketing Challenges
CDP (Customer Data Platform) is a $1.5+ billion martech industry that can solve a plethora of marketing problems. There are currently about 133 CDP vendors and this number is growing fast. Amazon, Airbnb, Netflix are just some of the enterprises that have had great success with CDP. Wondering what all the fuss is about? Here’s what a good CDP can do for you:
[PODCAST] What is Agile and How Can It Be Applied to Marketing?
I talk with Max Shafiq (my husband), who is an Enterprise Agile Coach and he explains his role and how Agile brings value to businesses. We also discuss the concept of Agile Marketing and ways in which businesses can start using Agile Marketing to work smarter!
[PODCAST] Should You Add CTV Ads to Your Marketing Mix?
What you need to know about CTV advertising to make an educated decision on whether it’s right for your marketing strategy.