AI | Business | Career | Marketing | Technology
My “Why” For Being All-In On AI For Business and Marketing
The AI revolution isn’t just coming – it’s already here, fundamentally reshaping how we approach marketing and business operations.
Marketing’s AI Revolution: What 2025 Has in Store
Marketing has seen its share of disruptions – from cookie deprecation (still unfolding) to the streaming boom. But 2025 is shaping up to be transformative for an entirely different reason
Why CRO Should Be High On Your List of Marketing Priorities
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How to Make Your First Party Data Work for You
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5 Pillars for Marketing Success in 2023
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Why Data Analytics is Superpower
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10 Ways CDP Solves Marketing Challenges
CDP (Customer Data Platform) is a $1.5+ billion martech industry that can solve a plethora of marketing problems. There are currently about 133 CDP vendors and this number is growing fast. Amazon, Airbnb, Netflix are just some of the enterprises that have had great success with CDP. Wondering what all the fuss is about? Here’s what a good CDP can do for you:
[PODCAST] What is Agile and How Can It Be Applied to Marketing?
I talk with Max Shafiq (my husband), who is an Enterprise Agile Coach and he explains his role and how Agile brings value to businesses. We also discuss the concept of Agile Marketing and ways in which businesses can start using Agile Marketing to work smarter!
[PODCAST] Should You Add CTV Ads to Your Marketing Mix?
What you need to know about CTV advertising to make an educated decision on whether it’s right for your marketing strategy.