I’m a seasoned digital marketer. I started as a computer programmer writing search algorithms before Google was even a thing and launched a boutique digital marketing agency in 2004 which I grew over 12 years to be a cutting edge provider of build-your-own-websites, hosting, SEO and social media marketing.
Since then, I’ve worked at and consulted for businesses, corporations and advertising agencies as a digital marketing practitioner, strategist and leader. I truly understand how important it is to have your finger on the pulse of the latest changes and evolutions in the digital marketing space. Future-proofing any business depends on it.
I’ve guided businesses large and small, B2C and B2B, through complex marketing challenges and unlocked incredible growth and scale by using data-driven and proven marketing strategies. While I always apply the foundational principles of Technology, Customer Experience and Digital Advertising to all marketing programs that I lead, a liberal sprinkling of innovation, test-and-learn mindset and adaptability to the changing digital landscape are critical to safeguarding any business for future growth and sustainability.
My approach to crafting optimal marketing strategies embraces an omni-channel game plan that could include any or all of the following:
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