Episode #11: Rachel Downey – Telling Your Story Through Podcasting
In this episode I talk with Rachel Downey who’s a marketer at heart and owns and operates a podcast agency called Share Your Genius. She’s an expert in podcasting, and knows all about how to start and grow a podcast from branding, storytelling, planning and promoting it and what to keep your eyes on in terms of the ever-evolving podcast ecosystem.
In our conversation we cover:
- What makes podcasting such a unique and appealing channel?
- Things to consider when starting a podcast so that it has the most impact
- Formats, content and length for a podcast
- The importance of measuring attribution and impact of a podcast as a part of the holistic marketing strategy
- Defining what profitability vs. monetization are for a podcast
- Size of listenership doesn’t matter – it’s how much impact you’re having based on your goals
- How much room for growth and opportunity there still is in podcasting
- The future for podcasting and which podcast hosting platforms will likely be the big players in the market.
Although much of what we cover is about podcasting for businesses, the same concepts apply to starting a personal podcast, so if you’re looking to do that, you’ll still get a ton of value from listening to this.
Episode links:
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