Episode #5: Why We Should Lend an Ear to Sonic Branding

Let’s talk sonic branding (or audio branding)! Sound has a deep emotional impact on us and can trigger feelings, memories and associations much more effectively than visuals. I examine this medium in more detail and play some very familiar brand sounds that have been ingrained in our memories. (I don’t even want to know how many times I said the word “sound” in this podcast!!!)

References:

• Gary Vaynerchuck post on audio branding
• “The 10 Most Addictive Sounds in the World” – Fast Company