[PODCAST] Marketing Attribution – The Holy Grail of Marketing

Episode #20: Marketing Attribution – The Holy Grail of Marketing

What is marketing attribution and how can we get closer to a true model? What are Unified Marketing Measurement, Marketing Mix Modeling and Multi Touch Attribution? Join me for a discussion on a topic that has kept many a marketer up at night!

Episode links: 

• USF Digital Marketing Certificate
• USF Digital Marketing Certificate Discount Code: SG30