Episode #17: Making Sense of Zero, 1st, 2nd and 3rd Party Data
What are the differences between Zero, 1st, 2nd and 3rd party data?
How should you structure your marketing strategy to make the best use of each?
In this episode, I explain how to think of each of these types of data as part of a “data funnel”, give tips on how to gather each and talk about why shifting the focus from 3rd party to the other types of data is what marketers should be thinking about.
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