Episode #2: How to Tell A Simple But Powerful Brand Story

A discussion on how storytelling has evolved and what marketers need to do for their brand story to be heard.

As more and more content gets published on the web, we need to break through the noise and craft brand stories that strike a chord with our audience.

In this podcast, I discuss how we can achieve this, and cite some iconic examples such as Coca-Cola and Apple who have been successful in creating powerful brand stories.

References and sound-clips:

• The Creative Life Podcast, How To Clarify Your Message So People Will Listen with Donald Miller
• Storybrand website
• The Sweet Pleasures of Coca-Cola’s Storytelling with Kate Santore, Sr. Integrated Marketing Content Manager at Coca Cola