Franchise Marketing Excellence
Vera Shafiq
Transforming Your Franchise Marketing with AI-Driven Clarity
After many years steering marketing for major franchise brands, I’ve seen how fragmented data and misaligned marketing efforts can hold back even the strongest systems. Today, I partner with franchise executives to cut through the complexity and build marketing operations that just work better. Let’s have a conversation about bringing your marketing into sharper focus – without requiring a complete overhaul of what’s already working.
Areas of Focus
Delighting the C-Suite, franchise owners, and customers every step of the way.
Enterprise Growth & ROI
Vera partners with executive teams to transform franchise networks into powerhouses of growth. Intentional marketing strategy across local, regional and national levels paired with AI activation drives the metrics that matter: impressive same-store sales growth, accelerated unit expansion, and ROI that energizes your stakeholders and franchisees.
Franchise Partner Success
Vera’s passion lies in crafting solutions that empower your franchise partners to thrive. Hyper-local marketing execution leveraging AI to localize assets and deliver unit-level insights will turn your franchise network into a synchronized force for market dominance.
Customer Satisfaction at Scale
Vera brings a relentless focus on building lasting brand value across your territories. With an AI-forward approach to sentiment analysis, targeting, personalization, and more, you will be more attuned to the needs of your customers at each stage of their journey. The end result will be not just an engaged customer base, but a community of brand advocates who fuel your expansion.
Thought Leadership
Over the years, Vera has spoken at conferences, attended panel discussions and webinars, hosted and guest appeared on podcasts and contributed to industry forums and publications, working alongside top franchise executives to tackle the complex challenges of today’s digital landscape.
IFA Marketing Innovation Panel Speaker
Webinar and Podcast Host
It makes sense to operate a smarter business using the wealth of data you already have…
Your enterprise has a mountain of data coming from all areas – operations, sales, finance, customer service and, of course, marketing. Exploration and orchestration of the data through AI can uncover ways to automate processes and empower your teams to focus on more strategic initiatives.
Now Is The Time To Get Started
Craft Your AI Roadmap And Put Your Marketing In High Gear!
Before Crafting Your AI Roadmap
Here are 4 questions you’ll need to answer before developing your AI roadmap. The answers will span most if not all of your enterprise functions and will impact one another.
Where Can AI Accelerate & Amplify Our Results?
What Data Do We Have And Is It Ready For AI Applications?
How Will We Prepare Our Culture For AI Adoption?
How Do We Operationalize AI Responsibly?